It’s no secret. An online booking engine with guest-centric features can get tour and transport operators more direct bookings.
Allowing guests to book directly on your website through a booking platform offers you loads of advantages. The simple, reliable, and hassle-free booking process garners more traffic to your website.
As these visitors get converted to bookers, all of that money from direct bookings goes into your pocket. You can do away with the commission you otherwise pay to Online Travel Agencies (OTAs). Undoubtedly, direct bookings increase your revenue and save you from sharing the earnings with OTAs.
Direct bookings are estimated to grow to a 50% share by 2022, according to Phocuswright’s U.S. Hotel & Lodging 2019 report. So, ensuring your booking platform has all the features to attract more visitors and generate bookings is vital to your business.
Zaui’s refreshed online booking engine is equipped with guest-centric features, helping tour operators to provide their guests with a flawless booking experience. Customer-focused features can truly set your booking platform apart from other operators in the tour, activity and transport industry.
Here are the four essential features of our all-in-one booking platform that you may not know.
1. Multi-Language Bookings
Post-pandemic, travel-hungry tourists globally will be eager to book their outings. You can win over these international travellers by letting them make the bookings in their preferred language.
Zaui’s online booking engine’s multi-language features display your tours and activities in a language familiar to your guests. Our booking platform has fifteen languages, recent additions being Norwegian, Portuguese, Japanese and Russian. Selling your experiences in multiple languages helps you acquire more guests and give you an advantage over competitors.
While English may be the most popular language online, it represents only 25.9 percent of worldwide internet users. Breaking language barriers, multilingual features on your online booking engine can cater to a larger customer base in different countries.
Speaking the language of your guests that were previously out of your reach plays an integral role in your direct booking strategy. That is why Zaui is committed to providing a seamless booking experience for your guests around the world and making updates to the languages offered.
2. Multi-Currency Bookings
Imagine international guests making transactions in a currency unfamiliar to them while booking a tour on your website. The chances for cart abandonment are high, as they’re unfamiliar with the currency exchange or leery with the transaction process.
The multi-currency feature allows your overseas guests to make payments in their local currency effortlessly. Localized payments experience can reduce last-minute cart abandonment and increase conversions and your bottom line.
When you expand your tour business beyond local markets, it’s crucial to have multiple currency payment options on your website. Letting international tourists purchase tours and activities in their local currency will make the pricing system transparent and reinforces your global growth.
3. Self-Edit Bookings
A frictionless user experience is what customers want. Offering flexibility and giving them control over their bookings can make their buying journey easy and comfortable.
Zaui’s Online Booking Engine’s self-edit booking feature enables guests to make edits to their bookings online without having to call your front desk or support staff.
The ‘manage my booking’ feature on the booking platform allows guests to directly retrieve their booking, edit simple booking details, and process additional payments and refunds. Guests can edit their tour time and date, passenger totals and pickup/dropoff location.
Edit bookings online feature is now available for transportation bookings too. With the latest feature addition, guests can amend their trips on the same day to different timing.
Zaui’s online booking engine allows more self-service for your customers. They don’t need to contact you to change any of the information. It saves your staff a lot of time and lets you efficiently use your resources to give your customers a memorable experience.
4. Activity Gift Cards
Everyone struggles to find versatile, thoughtful gifts for their loved ones. That’s why digital gift cards are quickly becoming popular. Customers prefer gift cards to celebrate their loved ones’ birthdays, anniversaries, promotions or even Mother’s day.
Zaui online booking platform offers the right solution for your guests — Activity Gift Cards. Gift cards allow shoppers to surprise and delight their loved ones with a thoughtful experience on any gifting occasion.
You can spice up your seasonal campaigns by giving your customers an option to buy gift cards for their loved ones and provide an opportunity for supporting local tour and activity operators during these difficult times.
Gift card sales can even increase your revenue during the slow season. They ensure sales for you during the holiday season and beyond.
Zaui users, if you want to make the best use of these features to increase sales, connect with our Customer Success team today.
Looking to attract more direct bookings? Zaui can help you. Reach out to one of our Zaui experts to schedule a demo today.