Best Tour Operator Software in 2025

If you’re seeking an All-in-One solution for your booking needs, consider Zaui Booking Software. Zaui is a comprehensive online booking software designed for tours, activities, transportation, and rentals. Whether your business focuses on walking tours, tours and attractions, fleet management, water sports, etc. Zaui offers a robust set of features tailored to meet your requirements and more.

Are you planning to adopt reservation software for your tour and activity business in 2025, or are you exploring alternatives to your current booking system? You’ve come to the right place.

Zaui stands as one of the longest-standing booking systems, evolving and innovating to remain at the forefront of reservation technology. Specifically designed for tours, activities, transportation, and attractions of all sizes, Zaui caters to everyone from tourpreneurs and small businesses to thriving enterprises. Its centralized operations management and powerful booking engine simplify business operations and enhance revenue generation capabilities. Let’s explore why Zaui remains a top choice in 2025.

Must-Have Features in your Tour Booking Software in 2025

Here, we provide a quick rundown of Tour Management Software feature highlights. If you want to learn more about them, contact our team today. Feel free to ask your questions and assess whether Zaui's reservation software is the perfect fit for your tour and activity business. Email us at sales@zaui.com.

Channel Manager: Helps you Expand Your Reach and Increase your Bookings

Zaui's booking system has a powerful Channel Manager, allowing operators to tap into various sales channels seamlessly. Whether it's Online Travel Agency (OTAs), hotel concierges, or local tour operators' networks, Zaui streamlines the process, reducing the complexities of reselling and providing a seamless customer relationship management.

The Channel Manager within Zaui enables operators to set rules for each distribution channel, avoiding double bookings and ensuring a smooth transaction process. Commissions and payouts are automated, simplifying financial transactions with partners.

Dynamic Pricing: Craft Profitable Revenue Enhancing Pricing Strategies

Real-Time Adjustments: Zaui's Dynamic Pricing toolkit empowers operators to adapt pricing strategies in real-time. From category-based adjustments to seasonal fluctuations and group discounts, the system allows customization based on various parameters.

Zaui Dynamic Pricing tool-kit is one of the advanced Dynamic Pricing features you will find in a travel software. It helps you create multiple rules based on parameters such as travel day, service type, or public holidays and many more parameters. The system is highly user-friendly and customizable, ensuring operators can swiftly respond to changing market dynamics and fine-tune pricing strategies accordingly.

Google Things to do: Outrank Popular OTAs and Increase Direct Bookings

Zaui takes pride in being Google's official partner for 'Things to do.' This partnership provides operators with premium exposure, increased traffic, and direct bookings through Google, giving them a competitive edge against OTAs like TripAdvisor and Viator.

Zaui’s advanced integration allows you to showcase Offerings offerings directly on Google, securing Official Site and enhancing profit margins. Learn more.

Destination Marketing Tools: Helps you Increase In-Destination Bookings

Zaui's enterprise-grade features connect destination marketing organizations, destination management companies, and tourism boards with local tour and transport partners. This fosters community engagement and drives tourism. The ‘Zaui Connect’ Features facilitates the creation of an interconnected ecosystem of local tourism partners and resellers, attracting more visitors and boosting regional sales.

Unlimited Agent Logins: Simplifying Partnerships

Zaui eliminates the hassle of traditional phone calls and paperwork associated with travel agent partnerships. The system offers three convenient booking methods for agents—through Zaui Core, Online Agent Login, and Agent Affiliate Link. By automating the booking process, Zaui ensures that agents can provide instant booking confirmations and complete the process swiftly, enhancing efficiency and reducing the administrative burden on operators.

Enhanced User Interface and Experience

Understanding the importance of user experience, Zaui has revamped its online booking engine to provide a more intuitive and seamless interface for both operators and customers. The new design simplifies the booking process, reducing the steps required to complete a reservation, thereby increasing conversion rates. Additionally, the responsive design ensures optimal performance across all devices, catering to the growing number of mobile users.

Resource Assignment Feature: Streamline Operational Efficiency

Zaui’s Resource Assignment feature is a game-changer for operators managing equipment, vehicles, or staff assignments. It ensures optimal utilization by automatically matching resources based on availability, capacity, and requirements. This feature reduces operational errors and enhances productivity, especially for businesses managing complex schedules or fleets.

New Features and Capabilities in 2025

Advanced Reporting and Insights

Zaui now includes a sophisticated reporting suite, enabling operators to build custom reports, track sales trends, manage finances, and understand customer behavior. The dashboard’s intuitive one-page view enhances operational decision-making, ensuring businesses can scale effectively.

Transportation Management Suite

This suite includes features like:

• Human Resource Scheduling: Automates staff scheduling based on skills and availability, ensuring conflict-free and efficient assignments.
• Capacity Optimization: Tracks vehicle and staff capacity in real time to minimize operational costs.
• Demand Forecasting: Predicts peak periods and special events to allocate resources efficiently.
• Fleet Optimization: Leverages real-time tracking to maximize vehicle and equipment utilization.

Connections and Hubs Functionality

Zaui now offers seamless transfer management between routes at designated hubs and facilitates cross-selling among multiple brands through a single interface. This functionality improves operational flexibility and enhances customer experiences.

Comprehensive Pass Management

Zaui's new pass management feature allows operators to create and manage various types of passes, such as multi-activity passes or seasonal passes, providing flexibility to offer bundled services to customers. This feature integrates seamlessly with the booking system, ensuring accurate tracking and redemption of passes, enhancing customer satisfaction and operational efficiency.

Advanced Inventory and Resource Management

Managing resources efficiently is crucial for tour and activity operators. Zaui's advanced inventory management system allows operators to track availability, manage equipment, and allocate resources effectively, ensuring optimal utilization and reducing operational costs.

Unaccompanied Minors Booking Management

Addressing the specific needs of transportation services, Zaui has introduced a feature dedicated to managing bookings for unaccompanied minors. This functionality ensures compliance with safety regulations by capturing necessary information and providing alerts to staff, ensuring the safety and security of young travelers.

Passes Feature for Operators

Zaui supports trip-based and duration-based passes that integrate seamlessly with customer profiles and bookings. These passes enhance customer loyalty and provide operators with new revenue streams.

Urgency Banners and Labeling

To increase conversion rates, Zaui introduces urgency banners such as “Limited Seats Left” and labeling features like “Fastest,” “Cheapest,” and “Best Option.” These tools help customers make informed decisions while driving higher engagement and sales.

Mobile App Enhancements

In 2025, Zaui has upgraded its mobile app capabilities, offering operators and customers a more seamless experience. Operators can now manage bookings, schedules, and resources directly from their smartphones. Customers benefit from a user-friendly interface that simplifies booking on the go.

Pricing Comparison Guide for Choosing a Tour Operator Software

Choosing the right tour booking software involves considering various factors, with pricing being a significant consideration. The pricing models vary across different companies, and understanding the nuances can impact the overall cost for operators. Here's a glimpse at some of the pricing models and a comparison guide designed by Arival to aid in decision-making:

Fees per Booking Model:

Subscription Models:

Most tour operator booking software companies have tiered subscription pricing. The starting prices generally include limited features. The higher tiers include more features, support more users and higher booking volume, and also lower transaction fees.

RocketRez contracts are a combination of per transaction and subscription model. Setup fees are sometimes included depending on the complexity of the project and custom work to be done.

TrekkSoft charges 3% for OTA bookings and €0.55 for offline bookings per transaction.

Ventrata’s pricing is custom based on volume, and the mentioned price is the starting point.

Why Zaui's Pricing Model Stands Out

In the complex landscape of tour operator software pricing, Zaui shines through with a pricing model that is both easy to understand and flexible. Zaui prioritizes providing value to its customers, ensuring that operators, both big and small, can benefit from its advanced features without additional fees. Let's explore why Zaui's pricing model makes it one of the most cost-effective and advanced solutions in the market.

The feature-rich platform offers a comprehensive solution to meet the diverse needs of any travel business, encompassing dynamic pricing strategies to seamless channel management. With a commitment to driving more bookings and a transparent pricing model, Zaui’s pricing structure is currently one of the most flexible, designed to support businesses in boosting sales. It includes sophisticated tools such as Dynamic Pricing and Google Things to do. Additionally, Zaui provides access to 15+ advanced features, a notable distinction as many tour booking platforms typically charge extra or require plan upgrades for additional agent logins and users – features that Zaui includes at no additional cost.

What More  to Expect in 2025?

This year, Zaui is fully committed to enhancing the user experience for its customers, focusing on providing support to utilize advanced features that can significantly boost sales and profitability. As a versatile booking software, Zaui takes customization to a new level, empowering tour operators to increase direct bookings, maximize profitability, craft sophisticated dynamic pricing strategies, enhance visibility, and outperform Online Travel Agencies (OTA’s) on popular search engines.

To further assist customers in making the most of Zaui's advanced booking engine, we've launched Zaui best practices guides, and our dedicated customer success team is geared up to provide comprehensive support. You won't feel abandoned; our team is here to guide you through every step.

Zaui's extensive marketplace features over 80 integrations, and to ensure seamless adaptability to these integrations, we've introduced a webinar series. This series is designed to help customers understand the value these integrations bring to their travel business, equipping them with the knowledge and tools to outshine their competition while saving on operational costs. Feel free to register for our next webinar and reach out to us if you have any questions or need access to any webinar recordings.

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