With the summer season winding down for many tour and activity operators, there is a laundry list of tasks to be taken care of. From evaluating overall guest experience to analyzing the profits, tour operators have lots on their plate even after the peak season.
Hopefully, you already have a checklist ready as the season ends. If you need to double-check every task on your list, have a glance here. We have compiled five necessary things to be taken care of at the end of the peak season.
1. Analyze Sales Channels
Why? Better knowledge of successful sales avenues makes it easy to invest time and money in the right place to strengthen your sales. Some sales channels do well acquiring guests for you in-destination (like hotel concierges) while others might be better at acquiring customers globally (like larger OTAs). Understand which channels work best for you.
2. Collect Customer Reviews
Why? Raving customer reviews always drive more bookings. It is one of the most inexpensive ways to increase your business credibility and attract new customers.
3. Ask for Staff Feedback
Why? Valuable insights from staff members—your frontline workers—complete your understanding of customer experience. Listening to your team shows that you value their opinions and helps you build a strong relationship with them.
4. Revisit Marketing Campaigns
Why? Assessing marketing campaigns will provide valuable learnings for future initiatives and help you make informed decisions.
5. Prepare Content Calendar
Why? When your potential guest begins to plan their trip online in the upcoming season, make sure you have maintained a solid online presence to attract them.