Digital Marketing Handbook for Tour & Activity Operators
Digital marketing is evolving fast and today’s travelers expect more personalized, visually rich, and seamless online experiences than ever before. This handbook gives tour and activity operators a clear, practical roadmap to modern tourism marketing, covering the strategies, channels, and tools that actually drive bookings and business growth.
Inside, you’ll learn how to build a strong brand identity, create compelling content, optimize your website, leverage social platforms effectively, improve email retention, tap into resellers, and integrate emerging technologies like AI, chatbots, VR, and Google Things to do. Each section breaks down what matters, why it matters, and how to implement it, no guesswork required.
This guide is your all-in-one foundation for elevating your digital presence and attracting more customers year-round.
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An online booking system does far more than process reservations, it can become one of your strongest revenue drivers when used strategically. This guide breaks down the features and tools inside modern reservation software that help operators increase direct bookings, streamline operations, upsell more effectively, and expand distribution.
The Ultimate Buyer’s Guide for Transportation Reservation Systems
Modern transportation operators are navigating a fast-changing digital landscape and choosing the right reservation system has never been more critical. If you’re running shuttles, intercity routes, ferries, tours, or private transport, the right platform directly impacts your efficiency, customer experience, and long-term growth.
The Ultimate Dynamic Pricing Guide for Transport and Tour Operators
Dynamic pricing is transforming how operators manage demand, set fares, and increase profitability. But adopting it effectively requires the right strategy, clear rules, and a strong understanding of your market. This guide breaks down the essentials; what dynamic pricing is, how it works, and how to introduce it confidently in your business.
Frequently Asked Questions
No. Zaui’s pricing is fully pay-as-you-go. You aren’t locked into any long-term contract. In fact, leading platforms emphasize this flexibility. Similarly, Zaui lets you start and stop anytime. You can change or cancel your plan freely, so you only pay for what you use.
Absolutely not. Zaui’s pricing is 100% transparent. We disclose all fees up front with no surprise add-ons or “sneak-in” charges. In fact, Zaui’s plans include all core features “without additional fees”. Industry experts note that hidden fees undermine trust so we avoid them entirely. All costs are clearly outlined in our pricing, and there are no extra setup charges or undisclosed surcharges at checkout.
Zaui integrates with major payment gateways (e.g. Stripe) so you only pay standard credit-card processing rates (roughly 1.9%+$0.30/transaction) and we don’t mark them up. Only the published platform commission is added on bookings. You also have full control over who pays the commission, we let you decide whether to absorb booking fees or pass them on to customers. In short, you’ll only pay the transparent booking commission and normal gateway fees, nothing extra.
Your onboarding and support are included in the price. We provide white-glove setup help and ongoing 24/7 support at no additional cost. Our dedicated customer-success team will guide you through every step, ensuring a smooth launch. You won’t pay extra for training or service other than the onboarding fee; it's all built into your plan.
You can schedule a free demo with our team. Our Zaui ninjas will walk you through pe how Zaui can work for your business and highlight opportunities to grow with our advanced features all without any upfront payment. This way, you can feel confident it’s the right fit before making a commitment.
Of course. Zaui’s plans are fully flexible. You can upgrade or downgrade at any time to match your needs, without penalties. You can move to a higher tier or back down easily, and your billing adjusts automatically.
No. Zaui does not charge its commission on offline/manual bookings. “No fees on offline bookings” You only pay the commission when a booking is processed online through our system. Manual reservations (or bookings from partner channels we set up for you) incur no extra platform fee. (30% or less)
All of Zaui’s core features are included in your plan at no extra charge. We believe in value and transparency: Zaui provides over 15 advanced features (Google Things to do, reporting tools, marketing tools, reports, etc.) at no additional cost. Many competitors charge extra or require higher plans for the same features, but with Zaui you get the full suite of tools in one package. Any optional add-ons (if any) will always be clearly listed and optional there are no surprise paid upgrades for standard features.
Each Zaui plan is designed for clarity and fairness, following industry best practices. You can trust that our pricing is transparent and flexible, with the support you need built in.
Extra accounts- unlimited agents, resellers, user
