Fraud Blocker
July 5, 2019
7 min read

Busbud Integration with Zaui

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Busbud Integration with Zaui

Busbud is one of the leading bus travel booking platforms, giving travelers a single destination for intercity bus booking and online bus reservation across hundreds of routes and operators. For operators, integrating with a bus ticket booking online platform like Busbud expands reach to a large and growing segment of price-conscious travelers who start their ground transport search on aggregator sites rather than directly on operator websites. This guide explains how the Busbud integration works for operators using Zaui and what it means for your distribution strategy.

What Busbud Is

Busbud is a global online bus reservation and comparison platform that aggregates routes and schedules from bus operators across North America, Europe, and beyond. Travelers use Busbud to search for intercity bus routes, compare schedules and prices, and book tickets directly through the platform.

For bus and ground transport operators, Busbud functions similarly to how Viator or GetYourGuide function for tour operators: it provides distribution access to a large audience of travelers who are actively searching for the service you provide, in exchange for a commission on completed bookings.

How the Integration Works

The Zaui and Busbud integration connects your Zaui inventory directly to the Busbud platform. When a traveler searches for a route you operate on Busbud, your schedules and availability are displayed in real time. Bookings made through Busbud flow directly into Zaui without manual re-entry, and your Zaui inventory updates automatically to prevent overbooking.

The integration is two-way and real-time: pricing and availability changes made in Zaui propagate to Busbud automatically, and Busbud bookings appear in your Zaui manifests alongside bookings from all other channels.

Distribution Strategy for Bus Operators

Busbud works best as part of a multi-channel distribution strategy rather than as a sole sales channel. The commission structure means that direct bookings, through your own website and booking engine, deliver better margins. Busbud provides incremental revenue from travelers who are unlikely to find you through direct search.

Operators who use Busbud alongside direct booking channels consistently achieve better total revenue than those who rely on either channel alone. The OTA provides discovery; the direct channel provides margin.

Book a demo with Zaui to learn how to activate the Busbud integration and build a distribution strategy that balances OTA reach with direct booking margin.

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