Zaui and Norwegian Experience Announce Strategic Partnership


September 16, 2021

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Strategic Investment for Zaui to Accelerate Growth and Together Offer an Integrated Suite of Products and Services for the Global Leisure Travel Market

September 16, 2021 – Zaui, an all-in-one booking management platform for tour, activity and ground transportation operations has announced today a long-term strategic partnership with Norwegian Experience.

The tourism industry is a highly fragmented market, with many players historically reliant on manual processes or separate systems for different functions. The challenge of fragmentation has been further exacerbated by the pandemic and has also highlighted the need for the industry to consolidate and accelerate any digitization efforts.

As the global leisure travel market moves towards full recovery, Zaui is primed to add value and meet customers’ needs by enhancing its partnerships, integrations and suite of product offerings enabling suppliers to capitalize on the travel rebound.

Norwegian Experience (NX) is a leading travel tech provider with a portfolio of adventure tourism and accommodation technology platforms and professional services. The group brings specialized expertise in the accommodation, adventure travel and destination marketing sectors, with proven ability to work alongside local tourism communities and build deep customer trust.

The Zaui and NX partnership was initially spurred on by a shared passion for empowering tourism small and medium businesses and a goal to build a digital ecosystem for travel.

We’re aligned both on the path and our shared vision. We have been successfully working together for some time now, and we both felt the timing was right to bring the companies even closer. Collectively we will be able to help the sector move from transactions to relations through digitalization and automation.

Ola Thuen Neergaard, CEO, Norwegian Experience.


Zaui has long been a preferred booking solution for global tour, activity and transportation operators. The new opportunity and investment will not only enable Zaui to scale up its existing product, feature set and teams but also support expansion into Europe and the addition of the accommodation and destination markets. With a foothold in the region, Zaui will also be better positioned to provide global sales and support with greater time zone coverage.

We are on a path to make Zaui the one-stop technology platform for the tourism industry. The long-term strategic partnership has allowed our team to tap into Norwegian Experience’s expertise in a broader mix of the travel markets, and offer end-to-end travel solutions that map to the travel journey, from booking accommodations to tours and activities. Together with NX, we’re excited to help solve our customer’s biggest problems with integrated travel technology. This partnership provides a unique opportunity to bridge many components of the in-destination market: for DMO’s or DMCs to ground transport or activity suppliers and now accommodation.

Kory Fawcett, CEO, Zaui.


About Zaui

Headquartered in Vancouver, Canada, Zaui is a leading enterprise-grade reservation technology platform, powering tours and activities worldwide.

For over two decades, Zaui’s online tours and activities reservation management system has helped operators drive their business forward—growing bookings, simplifying manual operations and connecting their business to more guests, community partners and online marketplaces. 

Behind the cutting-edge technology is a mighty group of talented, collaborative Zauians, united by a shared vision of shaping best-in-class, easy-to-use reservation technology made to scale with your business and stand the test of time. 

About Norwegian Experience

Headquartered in Stavanger, Norway, with offices covering the adventure hubs of Scandinavia, Norwegian Experience is a rapidly growing travel tech supplier with a broad portfolio of offerings for the leisure travel industry. The company challenges the status quo in the travel industry, by strengthening small and medium-sized players, enabling them to jointly ensure robust workplaces and a better customer experience.

Norwegian Experience is a visionary organization with a highly enthusiastic group of people from different industries. The company originates from the travel industry with years of experience in running both hospitality and adventure companies. The team is adding a powerful combination of expertise in technology, service development and travel. To learn more, visit

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