Have you ever wondered how you can grow your tour and transport business and reach more guests?
With travel restrictions easing up, many operators are shifting their focus to reaching more guests currently planning their late 2021 and 2022 travel.
A well-crafted distribution strategy can play a sizable role in your recovery game plan, as well as open up opportunities for attracting guests and generating revenues in previously untapped areas.
At Zaui, we understand the significance of getting your experiences both seen and sold through various channels and marketplaces. Zaui offers several revenue-driving opportunities for you to sell your tours and activities to a global audience.
Understanding the World of Online Distribution
If you are new to reselling, it may seem like a lot to grasp. Before exploring various reselling opportunities, this is a simple explainer of online distribution, which includes a seller and reseller.
Here is a walkthrough of different ways to sell on Zaui to help you understand the opportunities you can start tapping into to make it the best season ever.
3 Ways Tour & Transport Operators Can Resell on Zaui
Gone are the days of distributing your printed pamphlets to your partners to showcase at kiosks and reservation desks.
Third-party reselling has modernized and shifted into the online space leaving behind the troubles of administrative work or manual commission calculations.
Zaui enables you to resell in 3 key ways while taking care of the heavy lifting for you. Here’s how:
An Agent is an individual affiliated with a company that makes bookings on behalf of your tour business. Simply said, an agent is a reseller’s employee who sells your activities. It can be a hotel concierge or a travel agent.
For tour businesses of any size, agents can be an ideal reselling channel. In-destination resellers such as hotel concierges or tourist information offices play a crucial part in travellers’ decision-making.
Travellers rely on hotel concierges to know about the local area and seek trip planning advice. They look forward to in-destination experts for more information on things to do in the area. Often concierges help them plan last-minute activities on their itinerary.
Building a strong relationship with hotel concierges or local travel agents will gradually turn them into your brand ambassadors, getting you more guests. And if guests rave about their experiences, agents will keep directing new guests to you.
2. Online Travel Agencies (OTAs)
An online travel agency (OTA) is an internet marketplace that allows travellers to research and book tours, activities and more, directly with suppliers.
To give you a better idea, Expedia, GetYourGuide, Viator, Klook and Musement are a few examples of leading OTAs in the tours and activities sector. Wanderu and Busbud are examples of OTAs in the transport industry.
OTAs have surged ahead in popularity as a ‘one-stop shop’ for travellers. While planning their trip, OTAs provide travellers with every detail they need—tours, activities and accommodation— all in one place. Along with prices and availability, travellers also get to read through guest reviews.
OTAs are often a fan favourite amongst consumers due to user experience and brand loyalty. They can ensure greater visibility for tours and transport services. OTA listings also enjoy the advantage of being ranked at the top of the SERP (Search Engine Results Page) when it comes to paid promotion of tours and activities.
Selling through OTAs helps you attract hard-to-reach travellers globally that would not have been possible when you have limited resources for promotion. OTA sales can be a way to expand your global footprint and reach international guests.
3. Zaui to Zaui (Zaui Connect)
Zaui Connect enables a direct, real-time Zaui-to-Zaui connection, allowing Zaui users (suppliers) to offer their products to be resold by other Zaui users (resellers). It creates a local marketplace for you within your Zaui system.
Zaui Connect opens up a door of possibilities, presenting opportunities to work with local tourism partners and fellow Zaui users. Connecting with local Zaui users will unfold your inventory (only those you allow) to them, giving an opportunity for their guests to view your tours or activities on their booking engine.
And they book your tour if it becomes a right fit into their tour package. For their one-day package, guests may end up booking a visit to an attraction in the morning, an activity in the afternoon and another tour in the evening, all from different operators.
Becoming a part of the larger community and leaning on each other will help you build your reputation and grow your guest bookings.
Stay tuned for follow-up pieces that will dive into each of these three key ways and how you can leverage them to achieve your business goals.
If you’re an existing Zaui customer, connect with our Customer Success team to make the best use of the Zaui resell channels.
Interested in exploring the different types of selling opportunities available on Zaui? Connect with Zaui experts today to schedule a demo today.