Zaui is celebrating the new decade (none of us are counting 2020!) by giving our website a facelift!
Today, we’re excited to unveil Zaui.com’s fresh facelift.
Tour and transport operators worldwide are now able to find everything they need to know to make an informed decision while choosing their booking management software. We make it easy for them with our new, responsive website.
Bringing New Life to Zaui.com: Why it was Time for a Makeover
If you speak to anyone on the team, you’ll know the site has been a long time coming. In the past year, we’ve prioritized this as a project upon recognizing the need to deliver a marketing site that was representative of what Zaui can bring to the table in 2021 (and beyond), while equally providing visitors with the value they need when researching a solution that works best for their tourism business.
Grace Wong, Marketing Manager, Zaui.
As the saying goes, out with the old in with the new.
We’ve been working with tour, activity and transport operators, helping them run their business seamlessly for well over two decades. And while our current site did its job, design and copy-wise, it was inconsistent, crowded with information and worst of all—difficult to update and maintain.
For a while, we felt stuck with a look and feel that didn’t exactly represent our brand, product, and people. It was high time we gave ourselves a makeover reflecting the growth and challenges we’ve overcome over the past few years, especially in 2020.
To help us along the process, we engaged with Tiller Digital, Calgary-based web development and design agency specialized in working with tech brands, to help us rebuild an entirely new website experience from the ground up.
Spanking New Look and Feel
We improved the usability and accessibility of the website with a simple and elegant design backed up by clear, bold typography and a confident colour palette, true to our Pacific Northwestern roots.
The Zaui Blue, the colour of trust, loyalty, and responsibility, has always been a classic. Even through all these years, it’s been one that stuck with us and still arguably best represents us.
Staying true to Zaui Blue, we updated our colour palette, embracing a soothing look and feel. We also lean into our secondary colour palette—green accents and a primary orange, topped with a pinch of fun and punchiness. It’s also been useful to draw attention to the various calls to action across the pages.
Along with an updated colour palette, it was also time for a font that lined up with Zaui’s visual identity 2021. We settled on Graphik, a san serif font to give us the clean, bold, and polished look we felt best exemplified us.
The animation and scroll elements were a design choice we knew we needed to include. Static just wouldn’t cut it. We opted for a homepage headline that’s animated and would engage our site visitors and clearly show them who we serve.
One of our favourite finishing touches is creative, illustrative flourishes that have been subtly added to each page. Those who love everything about travel won’t miss the postcards and scrapbook tape on our website. These additions instantly connect with people aligned with the travel and tourism industry and evoke a sense of wanderlust.
Information overload is one big pet peeve. We hear you.
That’s why we worked on building clear and responsive navigation to give tour and transport operators better, easy access to content. With easy-to-follow navigation and page layout, it will be a breeze to locate key booking management resources and relevant information specific to your industry.
From our popular knowledge base to customer case studies to system status to API documentation, every piece of information you are looking for is available in Resource Hub and is just one click away.
Zaui keeps the tour and transport community at the heart of everything we do. Our main goal is to provide them with easily accessible information about who we are and how we can help them. With the refreshed website, we strive to give the community all the answers they are looking for when researching a restech solution that’s right for their business.
Kory Fawcett, CEO, Zaui.
We firmly believe the website should act as a complete source of information for our current and prospective clients. The revamped website clearly sets out who we are and what we can do for tourism operators worldwide.
Whether you operate ground transportation, single & multi-day tours, rental or museums & attractions, you will see the features specific to your business that can make a significant difference in your operations.
We have laid out how we designed our tools and product features specifically for each operator in the tourism industry, or if you prefer, head over to our features page for the exhaustive list.
And for those more visually inclined, looking for information on how well Zaui works with the rest of their tech stack and operations, we’ve got that information all organized for you on the Apps and Integrations page.
Tour, activity and transport operators are treated to a visual display of all the apps and integrations, sorted and categorized well. It serves as a directory for operators to find the key tools we play nice and further supercharge your business with.
🤫 Did You Know – Zaui works with and can connect with various destinations. To reflect this, we’ve made the Destination Marketing Organizations(DMOs)/Destination Marketing Companies (DMCs) addition to the list of industries we serve.
Through Zaui Mobile and Zaui Connect, the platform is able to help DMOs/DMCs take their destinations to greater heights by providing them with the capability to connect to regional tour and transport operators and resell their offerings both online or at visitors centres.
Support from Our Customers
Zaui’s growth and success come from our customers’ wins, and we are proud to have their stories front and center. Dive into the customer case study section to learn how we’ve proudly supported our tourism partners in solving their business challenges and scaling their operations.
Our list of customers and their stories stand as a testimony to the work we have done for them and the growth we’ve experienced together, and we’re so grateful to have their continued support.
Don’t take our word for it. Hear what our customers say about us. With easy browsing and navigation, you won’t miss those testimonials on the new website.
Boat Loads of Operator Resources & Tips
It is easy to get lost in the world of restech jargon. We’ve built a Glossary section to help you get up to speed, making the restech world familiar to you.
We have also spruced up our blog section to give our customers regular updates on the features of Zaui and cutting-edge marketing tips for the tourism community. The categorized blog section helps you simplify the search process and quickly identify the appropriate resources.
Last but not least, you may have noticed a new mailing list feature to bookend every page and blog. Subscribe below, and receive updates on the latest product, company news and everything tour and transport operators need to know straight to their inbox.
Our People & Values
If the past year has taught us anything, it’s the overarching importance of a people-first approach and human connection. At Zaui, we promise an exciting and safe workplace, living up to our core values which we’ve firmed up, and now we’re excited to share them with you.
We have an amazing roster of Zauians who are proud of the work they are doing, and you’ll be sure to see them sprinkled through the site.
Where We’re Headed Next
As we look to the future, we are aware of the ever-evolving nature of the tour, activity and transport industry. In our two-decade-long journey, we’ve always strived to embrace change and innovation to grow and evolve as the leading booking management software for the tourism industry.
And the refreshed look and feel of the website is the first of many big changes we have up our sleeves for the new decade.
Think of this as an Act One, with further updates and additions to follow. Our work to adapt our tech and product to the changing needs of the industry and make the lives of tour and transport operators stress-free will continue as always.
Without further ado, feel free to poke around the site and let us know what you think of our new look. We are always happy to hear from our community. Happy browsing!