Online / Mobile Bookings to Top $8 Billion by 2013
Companies and organizations in tourism have numerous opprotunties for distribtion of their products and services: and mobile solutions is just one of them. As with any of these disturbution mechanisms, owners and company executives wisely maintain “show me the money”.
Well a new PhoCusWright report, Mobile Hits the Mainstream: Technology and Industry Trends provides the numbers of the size and dynamics of the use of mobile in the travel market place.
At Zaui Software, our engineers, love numbers and analytics. What is for certain are the numbers in this report. The US mobile leisure bookings in 2011 reached $2.6 billion, and while that might only represent 2.4 % of the online travel market in the US, by the end of 2013 these numbers are expected to grow by 3.9% topping out at 6.5% and expected to exceed $8 billion online travel related product sales.
Zaui Software is positioned perfectly now, and in the coming years, to facilitate our customers growth in this market. Mobile platforms, Zaui included, is clearly changing travel behaviour helping our customers achieve incremental bookings in a market where we fully expect channel shifts.
What does all that mean? Well, it means its very likely your customers will be shifting from traditional booking patterns into new patterns, one of which will clearly be mobile. That means having in place sophisticated systems to match the incremental growth, simple and elegant online booking channels to meet your customers needs, and analytics to help your organization study these changes, and adapt.
Contact our sales department to find out more about how Zaui Software can help you capitalize on this expanding dynamic market place.
About Zaui Software
Zaui Software is a comprehensive web-based, real time activity and tour management system designed specifically for the tourism industry. Customers use Zaui to run all aspects of their business processes, manage their information and be more productive while in their offices, or on the go without having to worry about expensive or outdated hardware or software. Founded in 1999 Zaui Software is a leading software innovator operating exclusively in the tourism industry with software installs around the world. Zaui Software Ltd. can be found on the web at www.zaui.com.