Press Releases

Online promotion codes to drive new and repeat business

Promotional codes are not new and have been used for a long time to drive both new and repeat business.  Whats great about having this part of your Zaui system and workflow is that its easy to use, automated, accountable, and quantifiable.

Ever wonder how many people have redeemed a promo code that you have put in print material?   No problem.

Here are some great ideas on how you might want to approach using promo codes within your current workflow, and now, in Zaui.

1.  Print to online conversion coupons or codes

These are promotions that your running in print material, but must be redeemed online.  For example, perhaps you place a specific promo code, like DISCOUNT_10, on your rack cards.  Making this code redeemable only online allows you to now track your marketing value for such a promotional code.  It may also tell you a bit about how well your rack cards are performing.  You could even go as far as having different rack promo codes for different locations.  This would give you some insight into how well certain racks might be over others.

2.  Repeat Customer Coupon

Fantastic method to start building some custom loyalty!  Real simple to implement in Zaui, and again, 100% traceable.  Create a promotional code specifically for a group of guest that they can use the next time they visit your website.  When a guest uses one of these codes, they’re telling you that they are a repeat customer, and booking again.

Hint:  try something like “PREFERRED_CUSTOMER” to further incentify guests to book.  The words used in your codes will have an affect on if they make a repeat booking, and can convey they importance from you to them of of their repeat business.

2.  Viral Marketing Coupon

Try using a promo code that is sent to an existing client, but intended for them to pass along to friends or family for their first booking.  Word of mouth is a powerful form of marketing.

Perhaps ask them to give it out to as many people as possible.  When they use it, you will know its the result of an existing guest passing it along to someone else.

– Your Zaui Team

Using online promotional codes to drive business is a fantastic niche independent type of marketing that is far reaching, long lasting, and a great investment.  By the best part of all, using it in Zaui makes it automated, 100% quantifiable, and eliminates guess work.

Zaui Proud Sponsor of 2010 ACC Mountain Guides Ball

Sept 1 2010

Zaui Software is proud to the this years Mount Elbrus Supporter for the upcoming 2010 Alpine Club of Canada Mountain Guides Ball to be held October 23 2010 at the Rimrock in Banff Alberta.

Zaui strives to  play an active role in the development of both practitioners of outdoor programs, activities and organizations.  Zaui Software is both a supporter of the ACC, its programs, and its vision and trajectory.  More information about the Moutain Guides Ball can be found on the Alpine Club of Canada’s main website.

About The Alpine Club of Canada

The Alpine Club of Canada is Canada’s national mountain organization. Based in Canmore, Alberta,  the ACC has been a focal point for Canadian mountaineers since 1906. With regional club sections across Canada, membership in the Union Internationale des Associations d’Alpinisme (UIAA), year-round mountain adventures, and an extensive system of alpine and backcountry huts throughout the Canadian Rockies, the ACC has grown from its early inception into a full-fledged mountain organization with a strong foundation of volunteer, professional and corporate support.

The Alpine Club of Canada has a strong cadre of volunteers as well as dedicated office staff. For local activities in your area contact the Section Representative of the section closest to where you reside. They all have weekend activities and many offer courses and camps.

The Alpine Club of Canada is governed by the Constitution and the Bylaws of The Alpine Club of Canada.

About Zaui Software

Zaui Software is a comprehensive web-based, real time activity and tour management system designed specifically for the tourism industry.  Customers use Zaui to run all aspects of their business processes, manage their information and be more productive while in their offices, or on the go without having to worry about expensive or outdated hardware or software.  Founded in 1999 Zaui Software is a leading software innovator operating exclusively in the tourism industry with software installs around the world.  Zaui Software Ltd. can be found on the web at www.zaui.com.

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